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GENE SIMMONS' Marketing Company In Charge Of INDY RACING LEAGUE's 2006 Campaign

January 10, 2006

According to IndyStar.com, the Indy Racing League will put its "I Am Indy" marketing campaign for the 2006 season in the hands of a company owned by legendary rock artist Gene Simmons of KISS, a league spokesman said Monday (Jan. 9).

Simmons-Abramson Marketing is one of several new components to the IRL's marketing campaign. Walt Disney Co. has signed to become the league's official entertainment company, providing video boards for pre-race entertainment at events.

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